What is MAXTOR about?
Maxtor Corporation is one of the world's leading manufacturers of computer disk drives. Along with Conner Peripherals, Quantum Corporation, Seagate Technology, Western Digital, and Micropolis, Maxtor shares in dominating the 1.8 to 5.25 magnetic and optical disk drive market. However, due to the cyclical nature of the disk drive market, a failure to introduce new products in a timely fashion, and poor management decisions, Maxtor has been plagued by severe financial problems for most of its existence.
Established in 1982 by a group of computer and computer-marketing whiz kids, Maxtor was soon dominated by co-founder James McCoy, who became the central figure in Maxtor's early development and success. McCoy, who had held positions at Verbatim and Exabyte and had been a marketing manager at Shugart Corporation and a vice president at Quantum Corporation, possessed valuable experience in the computer storage device industry. He immediately set out to make Maxtor a leader in the magnetic disk drive market by engineering and manufacturing 1.8-inch (105MB) to 5.25 (1.2GB-1.7GB) Winchester magnetic disk drives.
The company's sales increased rapidly and soon Maxtor was competing with the biggest names in the computer disk drive industry. By 1984, it was in direct competition with Seagate Technology over the introduction and market share of high-capacity 5.25-inch Winchester rigid-disk drives. However, the competition took place in the realm of company press releases rather than in the marketplace. Seagate, the originator and leading manufacturer of 5.25 Winchesters, boasted that it would soon introduce the ST412 High-Performance interface, which would make it easier for high-volume computer manufacturers to enhance their disk drives in a shorter period of time. Maxtor responded by publicizing that it would soon introduce its Enhanced Small Disk Interface, which would transfer high-rate data in large memory systems. With the demand for 5.25 high-capacity Winchesters increasing, it seemed as though the first company to ship its product in volume would be declared the victor.