In 2018 it is estimated that 15million tonnes of e-waste was generated around the world with only around 20% re-cycled with South Africa being said to be contributing around 360,000 tonnes of electronic waste per year.
Pinnacle is passionate about commitment towards protecting and contributing towards the environment and have implemented a range of technologies and methodologies to drive this. Having built a successful and long-standing relationship with Dell Technologies, Pinnacle could not have been more eager to support them in their goal to prevent our much-loved technology from destroying even more of our planet.
Partnering with Dell Technologies at a local level, Pinnacle will strive to create awareness around e-waste and provide collections points to make it easier for organisations to drop off their e-waste at centralised locations. In line with Global Recycling Day on 18 March, Pinnacle and Dell Technologies are urging consumers to bring their old technology to any one of the 7 Pinnacle branches to be recycled or disposed of in an environmentally friendly manner.
The annual Global Recycling Day aims to raise awareness of the importance of recycling and the ways we can all turn 'waste' into a valuable resource.
“Pinnacle’s effort to bring attention to this campaign and bring this initiative to life with collection points at their 7 branches, is aligned to Dell’s 2030 moonshot goal based on the vision that every product a customer buys, an equivalent product will be reused or recycled.
Our sustainability goals are driven by the idea of a circular economy where waste will become obsolete. Not only will our packaging be made from recycled or renewable material, but more than half of our products contents will also be made from recycled or renewable material,”
says Chis Buchanan, Dell Client Solutions Director.