Our story began with two technology companies and one shared vision: to provide greater access to technology for people around the world. Dell Technologies is instrumental in changing the digital landscape the world over, fueled by the desire to drive human progress through technology.

Dell Technologies is committed to transforming businesses, shaping the future of innovation and developing technologies to drive human progress.

It’s a journey that began over a generation ago, in our founder Michael Dell’s University of Texas dorm room. He believed he could provide customers with more powerful technology at a better value by rethinking how computers were manufactured and delivered.

Around the same time, Richard Egan and Roger Marino started EMC; first delivering compatible memory boards with higher reliability, then delivering data storage solutions scalable to enterprise level.

Beautifully designed with a sleek aluminium finish, Dell Technologies is ready to launch their brand new Latitude 9510. Winning the 2019 Tech Innovators Award within the Laptop category for their Latitude 7400 2-in-1, Dell has taken it a step further with the Dell Latitude 9510 being introduced as the world’s smallest, lightest and most intelligent 15” business laptop or 2-in-1. This device is perfect for professionals who are constantly on the go but still need the best conferencing experience. Due to the units’ built-in speakerphone and powerful amplifier, the days of low range vocals, distortion and echoes are over; not to mention the high-quality speakers to ensure your conference calls are loud and crystal clear and all background noise is eliminated.

Thanks to the highly efficient Dell Optimizer, the Latitude 9510 is kitted with great AI features which learn how you work and adapt accordingly. Such as ExpressResponse which detects your most-used apps and launches them faster ensuring you never have to waste time searching for documents. ExpressSign-in, an impressive proximity sensor technology, which prompts secure login as you approach, and also locks when you walk away from the device; and ExpressCharge which optimises your battery based on your average usage and charging patterns. The Latitude 9510 boasts a battery life of up to 30 hours - the longest-running battery life in a 15” business PC - making it a perfect modern device for business professionals.
Already receiving rave reviews from the tech industry, the Latitude 9510 also offers:

• Up to the latest 10th Gen Intel® Core™ i7 processors with vPro® coming soon
• Microsoft® Windows 10 Operating System
• Up to 16GB PDDR3 onboard memory
• Intel® Wi-Fi 6 (Gig+) for nearly 3 x faster speeds and next-gen security to PCs and wireless networks. Designed for 5G LTE, you can be assured that you will stay connected no matter where you are
• Smart antennas ensuring your connection stays at peak performance wherever you are
• Equipped with new eSIM technology which automatically connects to mobile carriers globally, you will no longer have to switch SIM cards when travelling to a different country
• 15.0 InfinityEdge screen

Dell Technologies is known for its commitment to sustainability initiatives and is a leader in the recycling efforts and contributions to the IT industry. Ensuring to keep sustainability at the forefront of innovation, the Dell Technologies Latitude 9510 uses waterborne paint in 100% of its painted parts while ocean-bound plastic and HDPE recycled plastic are used for the packaging trays. And locally, Dell Technologies offer a free of charge collection and recycling of e-waste in South Africa, this includes all non-Dell electronic equipment, the ideal guilt-free motivation to upgrade to the new Latitude 9510.

Stay tuned to Pinnacle’s communication channels for more information and news on when the Dell Latitude 9510 will be available in South Africa.

Contact us on socialmedia@pinnacle.co.za for more information

Download the Dell Latitude 9510 spec sheet here.

Our Product Team

Vasti Opperman
Sales Team Leader

+27 (11) 265 3167

Monique Oosthuizen
Dell EMC: Enterprise Product Manager 

+27 (11) 265 3057

Yvonne Maluleka
Dell Entreprise Product Manager


Brett Bygate
Dell Brand Executive

+27 (11) 265 3301

Ricky Pereira
Pre Sales Engineer

+27 (11) 265 3305