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News: Fatima Dawood Joins Pinnacle to Lead Strategic Growth in Technology Innovation
Fatima Dawood Joins Pinnacle to Lead Strategic Growth in Technology Innovation
We’re proud to welcome Fatima to the Pinnacle team—a forward-thinking leader who will be driving transformation and innovation across one of our most important technology segments. With her deep industry insight and passion for building scalable, high-impact solutions, Fatima is set to strengthen Pinnacle’s position in the enterprise tech space.
Her focus will be clear: delivering growth and excellence in a core technology area, anchored by IBM’s powerful and trusted enterprise solutions portfolio.
Enabling Growth with IBM FlashSystem
At the heart of this initiative lies IBM FlashSystem, a best-in-class turnkey Enterprise solutions engineered for today’s demanding digital environments. Known for its performance, resilience, and simplicity, like IBM’s FlashSystem supports businesses in managing data with speed and confidence—especially when cybersecurity is non-negotiable.
This is more than just storage. It’s a system built around IBM’s trusted framework: Protect. Detect. Recover. Shine.
Fatima’s mission is to harness this power to:
· Help customers streamline operations and reduce risk
· Deliver secure, high-performance storage that adapts to evolving business needs
· Expand market opportunities through strategic partner engagement
The No Drama Approach to Data Resilience
You may have already seen the buzz around the #NoDrama campaign—a fresh, engaging take on the benefits of IBM FlashSystem. Designed to cut through the noise with humour and clarity, the campaign reinforces one core message: with the right technology, storage doesn’t have to be stressful.
As part of her journey at Pinnacle, Fatima will be bringing this campaign to life—engaging customers and partners through creative content, social media, and real-world conversations that highlight the drama-free value of IBM Flash.
A New Chapter in Strategic Enablement
Fatima’s leadership marks a new chapter in how Pinnacle empowers its partners, customers, and teams to rethink technology strategy. Through innovation, market expansion, and a focus on operational excellence, she will play a vital role in taking our IBM capabilities to the next level
Welcome aboard, Fatima—we’re excited to see what the future holds.
For more information about Pinnacle, visit www.pinnacle.co.za. To learn more about IBM’s innovative solutions, head over to www.ibm.com/us-en.
